Home Test ESPN pays $1bn for Twenty20 deal
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by NSmurthy
NEW DELHI (Reuters) - ESPN Star Sports will shell out nearly $1 billion for the commercial and marketing rights for the Twenty20 Champions League.
The inaugural tournament will be held Dec. 3-10 with $6 million in prize money. It will feature eight teams, two each from Australia, India and South Africa and the champions from the England and Pakistan domestic leagues.
Organisers said on Thursday the broadcaster had bid $900 million for a 10-year deal, plus some $75 million for marketing.
"The commercial rights were won by ESPN STAR Sports with a bid of $975 million (including $75 million for marketing the tournament)," they said in a statement.
"This makes the Champions League Twenty20 the highest value cricket tournament on a per game basis."
The Australian, Indian and South African boards will jointly organise the Champions League, an off-shoot of a lucrative Indian version launched this year.
"We are absolutely delighted that after a fair and transparent process, we have what we believe to be the best commercial deal for the inaugural Champions League season and for cricket fans across the world," Lalit Modi, Board of Control for Cricket in India (BCCI) vice-president said in the release.
Organisers plan to expand the field to 12 teams next year
The inaugural tournament will be held Dec. 3-10 with $6 million in prize money. It will feature eight teams, two each from Australia, India and South Africa and the champions from the England and Pakistan domestic leagues.
Organisers said on Thursday the broadcaster had bid $900 million for a 10-year deal, plus some $75 million for marketing.
"The commercial rights were won by ESPN STAR Sports with a bid of $975 million (including $75 million for marketing the tournament)," they said in a statement.
"This makes the Champions League Twenty20 the highest value cricket tournament on a per game basis."
The Australian, Indian and South African boards will jointly organise the Champions League, an off-shoot of a lucrative Indian version launched this year.
"We are absolutely delighted that after a fair and transparent process, we have what we believe to be the best commercial deal for the inaugural Champions League season and for cricket fans across the world," Lalit Modi, Board of Control for Cricket in India (BCCI) vice-president said in the release.
Organisers plan to expand the field to 12 teams next year
