IPL valued at over $2-bn, KKR richest team
posted under
Sports News
by NSmurthy
New Delhi: Shahrukh Khan's Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the twenty-twenty cricket tournament, whose collective valuation has been now pegged at USD two billion.
At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.
The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.
"The entire enterprise is valued at USD 2.01 billion," Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.
Among the eight teams, KKR has been ranked as the most valued with a brand value of USD 42.1 million, followed by Mumbai Indians (USD 41.6 million), Rajasthan Royals (USD 39.5 million), Chennai Super Kings (USD 39.4 million), Delhi Daredevils (USD 39.2 million), Royal Challengers Bangalore (USD 37.4 million), Kings X1 Punjab (USD 36.3 million) and Hyderabad Deccan Chargers (USD 34.8 million).
At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.
The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.
"The entire enterprise is valued at USD 2.01 billion," Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.
Among the eight teams, KKR has been ranked as the most valued with a brand value of USD 42.1 million, followed by Mumbai Indians (USD 41.6 million), Rajasthan Royals (USD 39.5 million), Chennai Super Kings (USD 39.4 million), Delhi Daredevils (USD 39.2 million), Royal Challengers Bangalore (USD 37.4 million), Kings X1 Punjab (USD 36.3 million) and Hyderabad Deccan Chargers (USD 34.8 million).
